The Elko Coral Straight

The James Brand was founded in 2012 in Portland, Oregon by a group of designers and adventurers looking for something better. Based on the principle that if you can't find what you're looking for, you have to make it yourself, they decided to design products from high-quality materials with a minimalist design and a clear focus on details. The brand produces knives and tools that reflect their values and lifestyles. Modern, minimalist everyday companions are at the heart of The James Brand. 

The brand believes that less is more and, as a design-led brand, is always focused on solving real problems for its customers. The James Brand is minimalist and strives to leave out anything superfluous and get to the truth. The use cases of the products are real, not fictional. The James Brand knows that the only knife you can use is the one that is at hand when you need it. That is the focus of the brand - all day, every day.  The James Brand makes knives and tools for people who live adventurous lives - for people who aren't satisfied with just hearing other people's stories and waiting for others to fix things. The brand is with its customers, from pocket to hand and back. 

The James Brand believes that the things you carry say something about a person. The brand designs knives and tools that are practical, not tactical, with a modern and minimalist design that you can rely on day in and day out.